Charlie Ragus developed 10 principles that guide our direction and are the basis of our success.
- 1. Honor God through our faith, family and friends.
- 2. Respect and strengthen the family.
- 3. Believe in the dignity and the importance of the individual.
- 4. Create a standard of excellence recognized as superior by the direct sales industry.
- 5. Believe that honor, integrity and principles are the foundation of a great life and company.
- 6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
- 7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
- 8. Commit to ongoing personal growth and development through professional training and educational programs.
- 9. Build self-esteem by promoting a sense of personal worth among all people.
- 10.Continually expand our market by providing the most effective and highest quality products and service available


